LTV:CAC Ratio Calculator
Calculate Customer Acquisition Cost (CAC), and compare it to Customer Lifetime Value (LTV) to assess your business model's sustainability.
LTV:CAC Ratio Calculator
How to Use the LTV:CAC Ratio Calculator
The LTV:CAC Ratio Calculator makes it easy to get accurate results in seconds. Simply enter your values in the fields above and the result updates automatically. All calculations use industry-standard formulas.
Calculate Customer Acquisition Cost (CAC), and compare it to Customer Lifetime Value (LTV) to assess your business model's sustainability.
Results are for informational and educational purposes only. For financial decisions, consult a qualified financial advisor. For health matters, consult a licensed healthcare provider.
Frequently Asked Questions
A ratio of 3:1 is the benchmark — meaning you earn $3 in lifetime value for every $1 spent acquiring a customer. Below 1:1 means you're losing money on each customer.
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